01How to optimise your Google Business Profile for the map pack
For the queries that actually make a local business money, your website is not the primary ranking asset - your Business Profile is. Here is how to fill it in so Google can match it to the searches you want.
NAP consistency and local citations: the trust layer under your rankings
Google cross-references your name, address, and phone number across hundreds of sources. Where those sources disagree, confidence drops and rankings follow. Here is how to audit and fix the trust layer.
Local keyword research and service-area pages that do not cannibalise
Local intent splits into patterns that need different pages. Here is how to map them, and how to build city and service pages that are genuinely distinct instead of a template with the town name swapped.
Local link building and reviews: how prominence is actually earned
Prominence is the local ranking signal you have the most control over and the least patience for. Here is the link sourcing that works locally, and the review system that compounds instead of spiking.
LocalBusiness schema: telling search engines exactly who and where you are
Structured data is the one place you can state your identity in machine-readable form with no ambiguity. Here is the LocalBusiness markup that matters and the mistakes that quietly invalidate it.
Multi-location SEO and how map pack rankings are actually decided
At one location, local SEO is a checklist. At twenty, it is a systems problem. Here is how map pack ranking really works, and how to run location pages and profiles at scale without them collapsing into templates.