Diagnose crawlability, redirects, sitemaps, and the server-level issues that quietly tank rankings.
Not every status code hurts your rankings - but the wrong one in the wrong place absolutely does. A practical playbook for auditing the codes that move the needle, plus an inline tool to spot-check any URL in 3 seconds.
robots.txt is the most misunderstood file on most sites - half of what people use it for, it can't actually do. A practical playbook for what robots.txt controls, the five mistakes that quietly tank rankings, and the 15-minute audit you can run before your next deploy.
An XML sitemap that lists the wrong URLs is worse than no sitemap at all - it teaches Google to distrust your sitemap as a quality signal. A practical playbook for the canonical-only inclusion rule, the four flavours of junk in default-generated sitemaps, and the 20-minute audit you can run before your next deploy.
The "page is published but never appears in Google" problem has two phases - can Google crawl it, and if so, will Google index it. Most teams treat them as one and chase the wrong fix. A practical playbook for the two gates, the directive decision tree, and the Search Console workflow that answers most "why isn't this ranking?" questions in 90 seconds.
Mixed content is "technically not a Google ranking factor" - and it still hurts your rankings, because browsers block insecure scripts and stylesheets, leaving Google to index a broken render. A practical playbook for the five sources of mixed content on real sites, the 30-minute fix workflow, and the WP-CLI search-replace pattern that fixes legacy migrations at the database level.