01How to audit HTTP status codes for SEO
Not every status code hurts your rankings - but the wrong one in the wrong place absolutely does. A practical playbook for auditing the codes that move the needle, plus an inline tool to spot-check any URL in 3 seconds.
How to audit your robots.txt for SEO
robots.txt is the most misunderstood file on most sites - half of what people use it for, it can't actually do. A practical playbook for what robots.txt controls, the five mistakes that quietly tank rankings, and the 15-minute audit you can run before your next deploy.
The XML sitemap playbook for SEO
An XML sitemap that lists the wrong URLs is worse than no sitemap at all - it teaches Google to distrust your sitemap as a quality signal. A practical playbook for the canonical-only inclusion rule, the four flavours of junk in default-generated sitemaps, and the 20-minute audit you can run before your next deploy.
How to audit crawlability and indexability
The "page is published but never appears in Google" problem has two phases - can Google crawl it, and if so, will Google index it. Most teams treat them as one and chase the wrong fix. A practical playbook for the two gates, the directive decision tree, and the Search Console workflow that answers most "why isn't this ranking?" questions in 90 seconds.
How to fix mixed-content issues for SEO
Mixed content is "technically not a Google ranking factor" - and it still hurts your rankings, because browsers block insecure scripts and stylesheets, leaving Google to index a broken render. A practical playbook for the five sources of mixed content on real sites, the 30-minute fix workflow, and the WP-CLI search-replace pattern that fixes legacy migrations at the database level.