Nofollow links are an important part of SEO. They tell search engines not to follow the link and therefore not to pass PageRank. Nofollow links don't impact search engine rankings as much as dofollow links, but they still matter. But sometimes, you may have accidentally added a nofollow link for your internal links. Use this tool to check all nofollow vs dofollow links on any page.
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Nofollow links are links that have a rel="nofollow" HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Nofollow links do not pass PageRank, so they likely don't impact search engine rankings.
This is a <a href="https://yourwebsite.com">dofollow link</a> This is a <a href="https://yourwebsite.com" rel="nofollow">nofollow link</a>
There are two main reasons why you would want to use the nofollow tag:
- To reduce the amount of PageRank that is passed to an external site
- To prevent search engines from following a link to an untrusted site
External links are often the biggest source of PageRank leakages, so adding the nofollow tag to those links can help keep your PageRank score high. Similarly, if you are linking to an untrusted site, you may want to use the nofollow tag to prevent search engines from following that link.
Dofollow links are the default state for links. If a link does not have the nofollow tag applied to it, it is a dofollow link. Dofollow links pass PageRank and can impact search engine rankings. Nofollow links, on the other hand, do not pass PageRank and likely don't impact search engine rankings.
Dofollow links are beneficial for SEO because they help your website rank higher in search engines. Nofollow links are beneficial for user experience because they prevent users from being redirected to untrusted sites.
Nofollow links don't pass PageRank, so they likely don't impact search engine rankings. However, nofollow links can still be beneficial for SEO. Nofollow links can help reduce the amount of PageRank that is passed to an external site. This is important because external links are often the biggest source of PageRank leakages. Nofollow links can also prevent search engines from following a link to an untrusted site.
A good rule of thumb is to use the nofollow tag on about 20% of your external links.
Nofollow links should be used when you are linking to an external site that you don't want to pass PageRank to, or when you are linking to an untrusted site. Nofollow links can also be used for paid advertisements, affiliate links, and sponsored content.
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