What are nofollow links?
Nofollow links are links that have a rel="nofollow" HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Nofollow links do not pass PageRank, so they likely don't impact search engine rankings.
This is a <a href="https://yourwebsite.com">dofollow link</a> This is a <a href="https://yourwebsite.com" rel="nofollow">nofollow link</a>
There are two main reasons why you would want to use the nofollow tag:
- To reduce the amount of PageRank that is passed to an external site
- To prevent search engines from following a link to an untrusted site
External links are often the biggest source of PageRank leakages, so adding the nofollow tag to those links can help keep your PageRank score high. Similarly, if you are linking to an untrusted site, you may want to use the nofollow tag to prevent search engines from following that link.
It's important to understand how nofollow links work and when you should use them. Nofollow links can be beneficial for both SEO and user experience. If used correctly, they can help improve your website's ranking in search engines and keep your visitors safe from untrusted content.
How are nofollow links different from dofollow links?
Dofollow links are the default state for links. If a link does not have the nofollow tag applied to it, it is a dofollow link. Dofollow links pass PageRank and can impact search engine rankings. Nofollow links, on the other hand, do not pass PageRank and likely don't impact search engine rankings.
Dofollow links are beneficial for SEO because they help your website rank higher in search engines. Nofollow links are beneficial for user experience because they prevent users from being redirected to untrusted sites.
It's important to use both nofollow and dofollow links on your website. Nofollow links help improve your website's ranking in search engines and keep your visitors safe from untrusted content. Dofollow links help improve your website's ranking in search engines and provide a way for users to find more information about the topics they're interested in.
When should you use nofollow links? Nofollow links should be used when you are linking to an external site that you don't want to pass PageRank to, or when you are linking to an untrusted site. Nofollow links can also be used for paid advertisements, affiliate links, and sponsored content.
If you're not sure whether or not to use the nofollow tag, err on the side of caution and use it. Nofollow links are better than dofollow links when it comes to SEO and user experience.
SEO value of nofollow links
Nofollow links don't pass PageRank, so they likely don't impact search engine rankings. However, nofollow links can still be beneficial for SEO. Nofollow links can help reduce the amount of PageRank that is passed to an external site. This is important because external links are often the biggest source of PageRank leakages. Nofollow links can also prevent search engines from following a link to an untrusted site.
If you're linking to an external site, you may want to use the nofollow tag to prevent search engines from following that link. This will help keep your PageRank score high. Similarly, if you're linking to an untrusted site, you may want to use the nofollow tag to prevent search engines from following that link.
It's important to understand how nofollow links work and when you should use them. Nofollow links can be beneficial for both SEO and user experience. If used correctly, they can help improve your website's ranking in search engines and keep your visitors safe from untrusted content.
Nofollow links are a good way to prevent PageRank leakages, but they shouldn't be overused. If too many nofollow links are added to a page, it may start to look suspicious to search engines. A good rule of thumb is to use the nofollow tag on about 20% of your external links.
When to use nofollow links
Nofollow links should be used when you are linking to an external site that you don't want to pass PageRank to, or when you are linking to an untrusted site. Nofollow links can also be used for paid advertisements, affiliate links, and sponsored content.