What is Google Tag Manager (GTM)?
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (including Google Analytics) on your website or mobile app without having to edit your code.
You can add and update Google Ads, Google Analytics, and more than 400 other third-party tags from within the Google Tag Manager interface. This means that you can make changes to your tracking without having to rely on a developer or even having to touch your website's backend (CMS admin panel). Google Tag Manager also provides built-in security features, so you can be confident that your data is safe.
What's the benefit of using Google Tag Manager?
Google Tag Manager can save you time and money by simplifying tag deployment and management. Google Tag Manager makes it easier to deploy Google Analytics tracking code, for example. You can also use Google Tag Manager to test and debug your tags before publishing them on your site. This can help you avoid potential implementation issues.
Additionally, Google Tag Manager can help you manage tags that collect sensitive data, such as Personally Identifiable Information (PII). Using Google Tag Manager's built-in security features lets you be confident that your data is safe.
How does Google Tag Manager help with my SEO?
Using the Google Tag Manager helps you reduce the number of tracking codes you may have already installed on your website. The more tracking codes you add, the bigger the
section of your website gets - this can cause your website to become slow and sluggish. By using GTM, you can consolidate all your tracking codes via GTM, thus improving the speed of your website.
What are Google Tag Manager best practices?
Some Google Tag Manager best practices include:
- Keep your Google Tag Manager container as clean and organized as possible. This will make it easier to manage and troubleshoot your tags.
- Use the Google Tag Manager preview mode to test your tags before publishing them on your site.
- Publish your changes in Google Tag Manager often, so you can keep track of your tag deployment history.
- Follow Google's tagging guidelines to ensure that your implementation is accurate and compliant.
These are just a few of the many best practices for using Google Tag Manager. By following these best practices, you can be sure that you're using GTM effectively and efficiently.