What is Bing Webmaster Tools?
Bing Webmaster Tools is a free service from Microsoft Bing (2nd largest search engine in the world, which accounts for about 10% of the global search market), that helps you track your website's performance on the Bing search engine.
You can see how many people are clicking on your site from Bing, how many impressions your site is getting, and a lot more.
It's important to note that Bing Webmaster Tools is different from Google Search Console. While both services offer similar features, Bing Webmaster Tools focuses specifically on Bing while Google Search Console covers all of Google's search products.
If you want to make sure as many people see your website as possible, you need to be using both Bing Webmaster Tools and Google Search Console.
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Here are some of the things you can do with Bing Webmaster Tools:
- Add your website to Bing's index
- See how many people are clicking on your site from Bing
- See how many impressions your site is getting on Bing
- Get detailed reports on your website's performance on Bing
- And more!
Pros and Cons of using Bing Webmaster Tools
Pros:
- Bing Webmaster Tools is a free service.
- Bing is the second largest search engine globally, so it's important to track your website's performance on Bing.
- Bing Webmaster Tools offers a lot of features, such as adding your website to Bing's index, seeing how many people are clicking on your site from Bing, getting detailed reports on your website's performance, and more.
Cons:
- While Bing is the second largest search engine globally, it still only accounts for about 10% of global searches (compared to Google's 89%). So if you're only tracking your website's performance on Bing, you're missing out on a lot of potential traffic.
- Bing Webmaster Tools is only available in English.
Overall, Bing Webmaster Tools is a valuable tool for tracking your website's performance on Bing. While it doesn't offer as much traffic potential as Google Search Console, it's still good to use both services to get the most comprehensive view of your website's traffic. And best of all, Bing Webmaster Tools is free to use!