01How to Optimize for Featured Snippets (Position Zero)
Featured snippets are not won by the highest-authority page - they are won by the page with the best-formatted answer. This playbook covers the three snippet types, the answer-format decision tree, the 40-55 word paragraph formula, and the cannibalization audit that stops your own pages competing against each other.
How to Use FAQ and HowTo Schema for SEO
FAQ and HowTo schema are the two structured data types most likely to produce visible rich results for informational content. This playbook covers when to use each type, the complete JSON-LD template for both, the eligibility rules Google applies, and the post-implementation workflow for catching errors before they cost you rich result slots.
How to Rank in People Also Ask Boxes
People Also Ask boxes are one of the highest-impression SERP features for informational queries - and one of the least systematically targeted. This playbook covers how PAA boxes work, the question-to-heading mapping that wins source extractions, and the quarterly update workflow that keeps your PAA wins from rotating to competitors.
The Structured Data Playbook for Answer Engines
Structured data is the machine-readable layer that lets answer engines extract, attribute, and cite your content with confidence. This playbook covers the schema types most relevant to AEO, the required vs. recommended field distinction that determines rich result eligibility, and the validation workflow that catches errors before they suppress rich results across your site.
How to Optimize Content for Voice Search
Voice search is typed search with a conversational filter applied. The queries are longer, the answers must be shorter, and the content that wins is written to be read aloud, not read on a screen. This playbook covers the content formatting rules, LocalBusiness schema for near-me queries, and the reading-level check that most voice optimization guides skip.
How to Get Cited by Perplexity, SearchGPT and AI Overviews
AI answer engines like Perplexity, SearchGPT, and Google AI Overviews are now a meaningful source of brand visibility for informational queries. Being cited requires more than high organic rankings - it requires crawlability for AI agents, passage-level extractability, E-E-A-T attribution signals, and entity consistency across the web. This playbook covers the full audit workflow.