5 click-worthy title tags under 60 characters.
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Your title tag is the headline that appears in Google search results. It's the single biggest on-page factor influencing whether someone clicks your result. A well-written title tag that matches search intent and includes your keyword can double your click-through rate compared to a generic one - and CTR improvement directly improves rankings.
Google truncates title tags longer than approximately 60 characters (600px on desktop). Truncated titles lose their ending - often including your brand name or key phrase. Keep titles under 60 characters to ensure the full title displays in search results.
Google gives more weight to words at the beginning of a title tag. "Email Marketing for Small Business | Acme" outperforms "Acme | Email Marketing for Small Business" in both rankings and click-through rate.
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