Spot passive constructions and get active rewrites.
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Active voice is clearer, shorter, and more engaging than passive voice. "The study found X" (active, 4 words) outperforms "X was found by the study" (passive, 7 words). Google's readability guidelines prefer active voice, and active writing has lower bounce rates because it's easier to read quickly.
Passive voice isn't always wrong - it's appropriate when the action is more important than the actor, or when the actor is unknown ("The website was hacked"). Use this tool to identify overuse of passive voice rather than eliminate it entirely.
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