3 click-worthy meta descriptions at exactly 150-160 chars.
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Meta descriptions are not a direct ranking factor - Google has confirmed this. However, they have a massive indirect impact on rankings through click-through rate. A compelling meta description that matches search intent increases CTR. Higher CTR signals to Google that your result is the best match - which improves your ranking over time. Think of your meta description as a free ad in Google search results.
Google typically displays approximately 155-160 characters of a meta description on desktop. On mobile it's slightly shorter. If your description exceeds this, Google may truncate it at an awkward point - or replace it entirely with a snippet it pulls from your page content. Write to exactly 150-160 characters for consistent display.
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