Technical & Calculators

JSON-LD Schema Builder

Visual form → valid JSON-LD for common schema types.

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JSON-LD vs Microdata vs RDFa

There are three ways to add schema markup to your pages. JSON-LD is Google's recommended format because it's separate from your HTML content — you can add it anywhere in your page without modifying your existing markup. This builder generates JSON-LD for the most common schema types used in SEO.

How to test your schema after adding it

After adding schema to your page, test it with Google's Rich Results Test (search.google.com/test/rich-results). This tool shows whether your schema is valid and which rich results it qualifies for. Fix any warnings before publishing.

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