Correct hreflang tags for multilingual and multi-regional sites.
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Hreflang tags tell Google which version of a page to show to users based on their language and location. Without them, Google may show an English page to French speakers, or a US-targeted page to Australian visitors. Correct hreflang implementation is critical for international SEO - incorrect implementation can cause wrong-page ranking across regions.
The three most common errors: missing the x-default tag (required), non-reciprocal tags (page A must link to page B, and page B must link back to page A), and using incorrect language codes (use BCP 47 format: en-AU, fr-FR, pt-BR).
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