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Research from CoSchedule, HubSpot, and Backlinko consistently shows that the best performing headlines share several characteristics: they contain a specific number ("7 Ways to..."), they use power words that trigger emotion or curiosity, they're between 40-70 characters, and they clearly communicate what the reader will get.
SEO headlines should be keyword-forward - put your target keyword near the start. Social headlines can be more emotional or curiosity-driven. For blog posts that need to perform in both contexts, write two versions: the SEO title tag (keyword-forward) and the social headline (emotional hook).
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