15 RSA headlines - all under 30 characters.
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Responsive Search Ads allow you to provide up to 15 headlines, and Google's machine learning automatically tests different combinations to find the best performers for each auction. Having 15 diverse, high-quality headlines gives the algorithm more material to work with - which improves your Ad Strength score and typically lowers your cost-per-click over time.
Google enforces a strict 30-character limit per headline. Characters over the limit are rejected - not truncated. Build your headlines around this constraint from the start, not as an afterthought. Punctuation counts. Spaces count.
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