Social & Ads

Google Ads Description Generator

4 RSA descriptions under 90 characters each.

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Description best practices for Google RSA

Descriptions appear below your headlines in Google ads. Google shows up to 2 of your 4 descriptions in any given ad combination. Lead each description with a benefit (not a feature), include your keyword naturally, and always end with a clear action word. Descriptions that mirror the language in the corresponding headline perform best in A/B testing.

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