Reformat answers for position zero and AI Overviews.
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A featured snippet (also called "position zero") is the answer box Google shows at the top of search results before the organic listings. It pulls content from a ranking page and displays it directly in the SERP. Pages that earn featured snippets get dramatically more clicks - and their content is exactly what AI search engines extract for AI-generated answers.
Answer the question directly in your first sentence. Google and AI engines skip content that builds up to the answer. "The best CRM for small business is [X] because [reason]" wins featured snippets. "Finding the right CRM for your business can be a challenge..." does not.
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