Score content on Experience, Expertise, Authority and Trust.
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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google added "Experience" in 2022, recognising that first-hand experience with a topic is increasingly important - especially for product reviews, how-to guides, and advice content. Google's Quality Raters use E-E-A-T as a primary framework for evaluating page quality, which feeds into ranking signals.
YMYL (Your Money, Your Life) content - health, finance, legal, safety - requires the highest E-E-A-T standards because inaccurate advice could cause real harm. If your content falls in these categories, the bar for expertise signals, accurate sourcing, and author credentials is significantly higher than for entertainment or general information.
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