How to build natural links: Hacks for small businesses

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Shammika Munugoda 2023-05-11 4 min read

The internet is a vast and mysterious place. It's where you can find virtually any information you need, but also where scammers and spammers are lurking around every corner. In order to be successful online, small business owners need to build natural links to their websites in order to establish credibility with search engines like Google. That way, their sites will rise higher in the rankings when customers search for products or services related to yours. Here are some hacks that have worked well for other companies:

Link building is the process of earning links to your website by creating content that deserves to be linked to.

The reason for this is simple: Links help search engines understand what your site is about. This helps them rank you higher in organic search results, which means more traffic and leads for you!

The first step to building links is building your website. You need a site that’s easy to navigate and has plenty of engaging content. If people can’t find what they want on your site or if it’s hard for them to understand what you do, then it will be difficult for you to earn links from other sites.

You must create an incentive for people to share your content.

In order to get natural links, you need to make it easy for people to share your content. There are several ways you can do this:

Create something that people will want to share. Make it interesting, funny or shocking; relevant to the audience; useful for the audience; personal for them (i.e., about something specific about their lives); or easy-to-use (i.e., there's no registration required).

Use an "embedded sharing" button. This is a button that allows visitors to easily share your content with their social networks. The button automatically embeds into the webpage, so it's easy to use and doesn't require any additional effort from the visitor.

The best way to build links is through organic content, but that requires time and effort.

Organic content is the process of creating original articles, videos, and other forms of media that will be shared by others on social media platforms like Facebook or Twitter. The goal is to create something unique that people will want to share with their friends or followers. If you're not sure where to start with creating your own organic content, here are some suggestions:

Create an infographic - Infographics are a great way for businesses of all sizes who don't have time (or money) for video production teams! They're also easy to create if you have access to design software like Canva or Photoshop (which most small businesses do). Just make sure your infographic makes sense before sharing it online--you don't want readers scratching their heads while reading through all those words!
Write a blog post - Blogging has become an essential part of any marketing strategy because it allows businesses across industries including fashion brands like Patagonia; tech companies such as Dropbox; even restaurants like Chipotle Mexican Grill use this method regularly

Use social media platforms like Facebook, Twitter, and Instagram to share your content with your followers and potential customers.

Share your content on social media. You can share links in the comment section of other people's posts or create a new post with a link to one of the sites you want to promote (and include hashtags).
Use hashtags to get more exposure. Hashtags are searchable keywords that help you find relevant content related to what you're posting about--for example #smallbiztips or #smallbusinessadvice would both be good choices if you want people looking for tips on how small business owners can succeed in today's economy! If someone else uses one of these hashtags when they post something related to what we're discussing here today then our post might show up higher in their feed because it contains similar words or phrases as theirs does."

Get others talking about you by sharing helpful information on your blog or website that can be shared elsewhere.

You can get others talking about you by sharing helpful information on your blog or website that can be shared elsewhere. This is one of the most powerful ways to build natural links, but it also takes time and effort.

Share useful content: If you have a blog, share valuable pieces of information that are relevant to your audience. For example, if you own a landscaping business and write about gardening tips for homeowners with large yards, then focus on writing articles like "How To Get The Most Out Of A Landscape Designer" or "10 Tips For Maintaining A Green Lawn In The Summer Heat." These types of articles will help people improve their gardens while also driving traffic back to your site where they may become customers down the road because they remember how helpful those articles were!
Make sure it's easy for people to share: When creating any type of content (whether written copy or imagery), make sure there are clear calls-to-action (CTAs) throughout so readers know exactly what action should take place next after reading through everything carefully; whether this means leaving comments directly underneath each paragraph explaining why something needs improvement before trying again another day or clicking "share now!"

Reach out to influencers in your niche who have a large audience and ask for a link exchange or attribution in exchange for promoting their work on social media.

For example, if you're an e-commerce company selling shoes, find influencers who promote fashion trends on Instagram and Twitter. Reach out to them directly and let them know that you'd like to promote their content on your channels if they share one of yours with their followers.

Join forums related to your industry (e.g., Reddit, Alibaba), find discussions where you can contribute value, and then use these conversations as opportunities to share relevant pieces of content.

Find forums related to your industry (e.g., Reddit, Alibaba)
Find discussions where you can contribute value and then use these conversations as opportunities to share relevant pieces of content.

You can also use these forums as a way to build relationships with key influencers in your industry. You can start by commenting on their posts and sharing relevant content from your company or blog. Then you can ask if they’d like to be interviewed for an upcoming article or podcast episode.

Use LinkedIn and Facebook groups to share content, build relationships, and drive traffic. Similar to forums, LinkedIn and Facebook groups are other great places for you to share your content with a specific audience. You can find relevant groups by searching on LinkedIn and Facebook or using the Groups Explorer tool. Then join those groups and start sharing your most relevant pieces of content.

Build natural links with this advice

Here are some hacks to get natural links:

Get links from people who are already linking to your competitors. This is a great way to get a leg up on the competition and build up your site in the eyes of Google. If you can find sites that have already linked to similar businesses in your industry (or even just websites that cover similar topics), reach out and ask them if they'd be willing to link back at all! They might say no, but it's worth asking anyway--especially if those sites are authoritative enough for Google's algorithm.
Get links from relevant sites, not just any site. When we say "relevant" here, we mean sites whose content is similar enough that readers would expect them both when looking for information on a given topic or service; this means not just getting links from any old blog post about dogs or cats but actually reaching out specifically when there's an opportunity available where one could add value through linking back." You want to make sure that you're getting links from sites that are relevant to your business, so be sure to do some research. Look for blogs that write about similar topics and contact them about writing a guest post on their site. When you write the article, make sure it's high quality (check out our guides on how to write good content), and then link back at least once in the article itself (not just

We hope these tips have helped you to understand how to build natural links. The most important thing is that you have a good understanding of the process and techniques involved. The rest will fall into place as long as you keep up with the latest news and trends in SEO!